How to communicate your value and market yourself successfully

"No one will ever pay you what you're worth, they will only ever pay you what they THINK you’re worth... but you CAN shape their thinking!”‬, said Casey Brown in her TED talk’s opening statement. What a brilliant reminder, is it not? Especially to us women! I often borrow this sentence from Casey when I hear a client say: “Oh, Alena, why should I go out there and brag about my achievements? My work will speak for itself!”… If this sounds familiar, you will enjoy my latest article for the Czech & Slovak Leaders Magazine. Let me know your thoughts :)